Najoie is about emphasizing healthier practices, wherever possible: from featuring more Canadian talent and designers of the Pacific Northwest to working with traditional artisans in Bali and India, we celebrate culture and the art of the handmade. Our space and our products reflect a meeting of European style with a West Coast signature.

We believe that quality is found in the details: the placement of a hem, the construction of a dart, a scarf loomed or dyed by hand. Many Najoie products reflect our awareness of our global community, and our desire to help a little bit through creating beauty. Our collections appeal to a woman who is in her 20s or her 60s – she is all about style and exuding her own brand of feminine strength.

Our boutique is a gathering place, a place where we hope you leave feeling better and inspired. Najoie is a place where quality craftsmanship, creativity, joy, style and healthier materials are woven together to create the fabric of our stories.