New downtown grocer goes big on local, green
Ingredients Health Food, Apple Cafe a labour of love for owners, friends
By Carla Wilson, Times Colonist November 28, 2011
- Cindy Dreger, left, and Deanna Danychuk spent
months doing their own renovations and securing suppliers. (November,
2011) Photograph by: Bruce Stotesbury, timescolonist.com
Downtown’s newest grocery store and cafe opened Friday with shelves full of free-trade, organic, bulk and locally grown foods.
Ingredients Health Food and the Apple Cafe at 2031 Store St., next to
Victoria Gymnastics, is targeting local workers, shoppers and residents
at a time when new downtown condominiums are adding to the core’s
population.
Greater Victoria’s grocery store scene is adapting to target niche markets.
That’s the way to win in this competitive sector, says the Canadian Federation of Independent Grocers.
Owners Deanna Danychuk and Cindy Dreger figure their vision stands out.
Fresh produce is piled in cardboard boxes and customers are encouraged to bring their own containers and weigh them at the till.
And even though the $300,000 set-up cost was twice as much as
estimated, the partners were smiling on Day 1. At midnight before
opening, they realized “we forgot to get a float,” laughed Dreger.
Dreger and Danychuk met in Duncan working with in the health food
sector and decided to launch their own business. “It’s an organic mix of
what we have always wanted to see,” Danychuk said. Merchandise includes
fresh and frozen food, Cobble Hill’s Drumroaster Coffee, skincare
products, cleaning supplies and reusable bags.
They’ve spent months doing their own renovations and working with
trades to prepare 465 square metres of leased space in an old brick
building.
“Oh, man. It’s good to sit down,” said Dreger, taking a break on the
bench seats next to the cafe. They’ve sanded recycled fir used on the
walls, painted in the yellow, raspberry and teal colour scheme and
created colourful designs with glass beads set in the concrete floor
where a trench was dug to link up to city water.
For every $20 spent, a customer receives a 40-cent token to donate to
charities at the store. Staff vote on which non-profits to support.
The store has created 21 new jobs, mainly part-time. Staff wear blue
tie-died T-shirts with the word “tribe” on the back, chosen in a
unanimous vote by employees, Dreger said.
Their kitchen is 99 per cent garbage free, says Danychuk, who takes
scraps home to Cobble Hill for the family chickens and a pet pot-bellied
pig dubbed Darling. Other items are recycled. “We make our own almond
milk from organic almonds so there are no throwaway Tetra Paks,” Dreger
said.
Brock McLeod, of Makaria Farm in the Cowichan Valley, delivered
organic carrots and squash on Friday, saying that his land can grow more
food than is currently purchased by buyers. “We are always excited to
see new businesses that support local agriculture,” he said.
The cafe sells breakfast and lunch meals as well as snacks. A 12-once
coffee is $2.50. A loaded Benny plate for $9 includes two eggs from
free-range chickens, Hollandaise sauce,
caramelized onions, steamed kale, organic potatoes and yams. A flavourful quiche packed with veggies is $9.
Hours are 7: 30 a.m.. to 6: 30 p.m. on Monday to Saturday and 9: 30 a.m. to 5: 30 p.m. on Sunday.
www.ingredientshealthfood.com
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