Opened in 2001 in downtown Victoria, Goo Goo Goggles has grown from humble beginnings into a place where glasses wearers can rejoice and glasses can trundle in a field of joy. We believe that If you wear glasses you should be having fun with it! Come on in and check out one of our many bold and independent designers from all over the world that you won't find anywhere else in Victoria. These include Theo, Anne et Valentin, Thom Browne, Moscot, Dita, Masunaga, Struktur, and Wonderglasses, with new lines always being added. Goo Goo is also a destination for vintage eyewear, being one of the only optical store in Victoria to carry old stock vintage frames. Our vintage collection includes frames from the 1920's to the late 1980's, with many classic styles that are fun and back in fashion

Above all, we are here to help; help save Victoria and beyond from a life of boring glasses, help you not pay more than you need to, and help you make the best decision for your eyes. Our customer service is what we're all about, if it needs fixing, adjusting, customizing, or magic, we can do it. We offer many types of repairs on plastic and metal frames and our adjustments are always free. Come see what a different type of optical store feels like - we'll make glasses shopping fun!